In a blogpost called Random Thoughts: Points and Poisson (d’Avril) Peter Coles says:
“The statistical description of clustered point patterns is a fascinating subject, because it makes contact with the way in which our eyes and brain perceive pattern….
[The above picture] was generated by a Poisson process using a Monte Carlo random number generator. All the structure that is visually apparent is imposed by our own sensory apparatus, which has evolved to be so good at discerning patterns that it finds them when they’re not even there!
The tendency to find things that are not there is quite well known to astronomers. The constellations which we all recognize so easily are not physical associations of stars, but are just chance alignments on the sky of things at vastly different distances in space. That is not to say that they are random, but the pattern they form is not caused by direct correlations between the stars. Galaxies form real three-dimensional physical associations through their direct gravitational effect on one another.
I suppose there is an evolutionary reason why our brains like to impose order on things in a general way. More specifically scientists often use perceived patterns in order to construct hypotheses. However these hypotheses must be tested objectively and often the initial impressions turn out to be figments of the imagination, like the canals on Mars.”